Semalt Advice On How To Get Known What Readers Want To See On Your Webpages

As professional writers, figuring for our clients what their audience wants to see on their web pages is important. We have learned to tap into our readers' needs so we can create and promote contents they find genuinely valuable. 

We will be showing you some tips on how we get into the minds of your target audience to figure out what the latest trends are and how we can use that to pull in more traffic to your website. 

Giving The People What They Want

This should be the mantra for every content creator. We say so because the primary focus of content marketing is to create comprehensive answers to the most common questions your target audience has. Imagine as SEO professionals, Semalt didn't have the answer to the question of finding the right content. It is because we know the answer that you're here reading what we've researched and written. 

As content writers, it is our duty to create content that fulfills your every want and need. Similarly, having the right content on your website helps you rank better on search engines. The main aim of search engines is to get the right content to the right people when a search is initiated. That is why search engines like Google always have something new being added to their search engine algorithm. They improve their artificial intelligence technology to better understand search intent so they can match every search to the right content. 

Naturally, the question becomes, "how can we know what a reader wants to see and how should we give it to them?" the first step in answering this question is keyword research. Since keywords remain the backbone of content, it is only fair that they form the foundation for any content we intend to write. 

While keyword research is a good start, there are several other methods for determining what a reader wants. Here are some ways we know what your readers want to see.

Validating Who And Where Your Readers Are

Identifying your target audience and what their interests are is the first thing you need to do when fishing for the perfect content. One method to use when identifying your audience is persona development. The audience persona is important as they help ensure that the content we create is perfectly tailored to fit the specific needs of the audience. We can create an accurate profile of the target readers based on the readers we already have. Using the data collected from the readers your site already has, we can filter out the likes and dislikes, so we know what they want to see. 

We give your audience faces, names, and personalities. We also factor in their psychographic and demographic information, so we have the perfect picture. We fish for their key buying  challenges, basic needs, and motivations. After creating a persona, we can figure out what content best fits the audience. It becomes easier to determine the tone, style, and type of content that appeals to your target audience at the different buying stages. Creating an accurate persona also helps us figure out where content is read by a user and what time is most favorable to display content so your audience can engage with it. 

Ask Your Audience What They Want

Of course, asking your audience what they want gives a clear idea of what they will want to see on your website. After establishing a level of trust with your audience,  you can poll your audience, especially if they've recognized your authority on the topics. In this poll, you can ask for topics they will be most interested in  reading.  Reaching out to your audience is easy. You can get in touch with them via social media or email with short surveys or questions. Here are some samples we've used:
  • What key topics are you interested in learning about?
  • How would you like your content to be displayed: video, text, audio, or a combination of different means?
  • Where do you stand with the highest likelihood of consuming content?
  • Through what channel would you prefer to receive and read the content?
  • How often would you like to receive mail or messages from us?
Taking the time to ask your audience what they want and tailoring content to fit this need will most likely improve your engagement rate, shares, and conversions. You can design a survey and deliver it as a document via email or a poll on Twitter or even Instagram. 

Review Your Visitors And The Search Data

Using website analytics is another excellent source of figuring out what your audience wants. Google Analytics, for example, gives a good view of the basic demographics of your website visitors against which we can compare and modify the persona we've developed for your audience. Even though these demographics only apply to a subsection of your visitors based on how Google collects this data, it is still something we would love to see. Using this demographic, we can generate standard reports, which can also validate your readership assumptions. This report can show us the:
  • Interest overview
  • In-market segments
  • Age
  • Demographics Overview
  • Gender 
And much more about your audience. We can use this data to create custom segments and reports for the monitoring of specific groups within your audience. 

Google Search Console Queries

The GSC report is an unavailable resource for understanding which keywords drive your website's click-through and impressions. In this report, there is a detailed analysis of your impressions, click-through rates, and average SERP positions tied to a specific keyword or keyword. We pay close attention to any keywords or phrase that goes in line with the target topics. 

Internal Search Data 

Having a search option on your website has many benefits. One of those benefits is that you can see what your visitors search for while on your website. We've found it immensely helpful to regularly visit the usage data and see what visitors are searching for upon reaching your site. 

We copy out the search queries, especially those in question formats, and ensure we create a comprehensive comment that discusses and provides answers to those search queries. Content analytics can also be obtained from search tools or third-party add ons. We do use these tools to quickly identify content gaps, rank, and find the right content to deliver so we can keep your readers happy at the right time, the way Google or any other search engine does. 

External Research

Conducting external research means we look beyond your existing audience and content. We are looking through several content research tools in search of our next big content. Tools like SEMrush, Ahrefs, and more crawl through entire websites, taking notes on keywords and content. By studying these insights, we can identify content trends, interesting topics, and questions people ask that are tied to a keyword or content. 

With such information at our disposal, we can craft content that falls in line with these trends and provide in-depth answers to the questions bothering readers. These tools tell us how significant content is and what opportunities or challenges it may have. 


Any SEO professional will tell you how important it is to be able to think like your audience, know what they want and how they wish to consume such content. Knowing the secret to this is the same as learning the secret of being eternally significant on SERP. 

With the help of Semalt, you will be able to figure out what your audience wants to read, the format they want their content to come in, and the style content should be written. 

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